Discuss the preface by Seth Godin. Is he saying you can’t learn anything from a text book? What are your thoughts?

Seth Godin saying you can’t learn anything from a text book I take as marketing is not a skill that can be taught to you out of a book but  the book will give you a good bases to go off as it will get you use to the vocabulary use in the marketing world. The best other help you can get about marketing is the internet.  To become a good marketer you will need to go out the done some marketing experiencing what works and what doesn't. I believe that Seth is right as most skills can't be learnt from a book, it is practise that makes you know what you are doing. This was shown to me when I was at a job interview, last year graduates told us that you will only us about 5% of the thing you learnt at university and the rest is taught to you on the job.        

From the first two chapters, find 5 terms that you are not familiar with and define them

Observation/online ethnography	When a researcher immerses themselves in a particular environment in order to gather insights.
Application programming interface (API)	A particular set of rules and specifications that software programs can abide by when communicating with each other. It serves as an interface between different software programs and facilitates their communication, similar to the way a user interface facilitates communication between humans and computers. APIs are often used by third-party developers to create applications for social networking websites like Twitter and Facebook.
Cluetrain Manifesto	A set of 95 theses organised as a Call to Action for businesses operating within a newly connected market place.
Online Reputation Management (ORM)	The understanding and influencing of the perception of an entity online. This entails ensuring that you know what is being said about you, and that you are leading the conversation
Simple Object Access Protocol (SOAP)	A simple XML-based protocol to allow for the exchanging of structured information over HTTP.