Friday, 21 September 2012

Advertising and Affiliate Marketing




(1) Define the following terms:-
optin: To give permission for emails to be sent to you.
optout: Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email
Spam: Email sent to someone who has not requested to receive it - EVIL!
CPA:  Cost per Action: Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved (sometimes called cost per acquisition).
CPC: Cost per Click: Refers to when an advertiser only pays when their ad is clicked upon, giving them a visitor to their site - typically from a search engine in pay per click search marketing.
CPM: Cost per Mil: Amount paid for every 1000 views of an advertisement
Google Adwords: Googles PPC (Pay per Click) program, which allows advertisers to display their adverts on relevant search results and across Googles content network.

(2) Think about your own behaviour when browsing online. Do you pay attention to display
adverts? Is there a difference between the ones that catch your eye and those that
don’t?

I do not pay attention to these ad's as I am not interested in what they are adverting as it will cost me money. If I needed it, I will look it up. To catch my eye you will need to have bright colours, flashing or moving parts. If the ad is dell and boring it will not even get a look. 

(3) What is the difference between the mindset of someone responding to a display advert and someone conducting a web search?

Someone responding to an advert may have been looking for a particular product but will not have a set mindset on what they actually want to achieve by responding to the advert. Also they may have wondered across the advert indirectly and made a quick decision (impulse purchase) on a particular item. Someone conducting a web search is more likely to have a more specific mindset and will be looking for something more in particular. They are more likely not to stray from their goal.

(4) What is the link between this video and email SPAM?

The video is about caned SPAM (food) and how annoying and disliked it is, Spam is portrayed as ubiquitous and inescapable in the video.  Email SPAM is also annoying, disliked, everywhere and unavoidable, therefore both the video and email SPAM are annoying and dislike. Most people do not enjoy getting email SPAM as it wastes your time and canned SPAM is only used as a staple.

Tuesday, 18 September 2012

Mobile Development



Mobile Development



Consider the headings Monitoring, Updating, Entertainment, and Problem solver. Would you expand the headings from a marketing point of view?

I think that the four heading cover everything that can be done on a mobile from a simple text to surfing the web. The headings look vague but when you look at the big picture of the word it fits.
Monitoring is when phone use keeps up to date with the world news. Update is from you to use social networks to inform other what you're doing. Entertainment is for you to keep yourself and other entertained with games, music and videos. Problem solve is when you use your phone to find and answer or directors to somewhere.      

DO you all receive similar updates and are they welcome or not welcome?

I do receive many updating email daily as I have brought thing from them and then they just bomb bared me with newsletter/promotions. Most of them are unwelcome especially the daily ones but the weekly one I trend to read more.   

What would your top 10 app list be now?

1.       Facebook
2.       Angry Birds
3.       Slotomania
4.       Yahoo Mail
5.       Office
6.       Google 
7.       Google Earth    
8.       eBay
9.       Youtube
10.     Radio Scanner

Saturday, 1 September 2012

Writing for the Internet


Simple Tips for Writing for the Internet

Writing for the internet requires different skills to those covered in most school writing lessons. This article contains some quick tips to help you get started and to achieve success.

1. Catchy Titles Ensnare Readers

 The title is the first point of contact with your reader.  Make it attention grabbing and relevant to your topic.

2. Keep it Short

When reading online it is important to keep it short and simple. Most people can't cope with reading lots of continuous text on-screen. Keeping it short and the writing style simple will give you a wider readership.
Your article should aim to be 300-800 words in length.  If it is going to be longer then split it into two shorter articles.

3. Keep it Simple

 A short and simple writing style is important. 

4. Have Style - Be Straight (Forward!)

Talk to your reader. Write in a style that sounds just like you are chatting directly to the reader. This will engage their interest. Imagine you are sitting chatting over a coffee or beer and write. That way you should avoid being too long-winded.

5. Get Writing

 Write. Write some more.  Don't just write for payment.  Get your name and style known.  Create a blog.  Write some blogs.  By building up a range of blogs you get your name known and your writing read.  If you have taken out Adsense affiliateship then you can even make some money whilst breaking in your pen.

6. Check it Out! Edit Your Work

It is essential to read through your work to check for errors in spelling and grammar. Many published internet authors will tell you to check and edit your work but do not practice what they preach. Don't have your readers focusing on spelling mistakes instead of your message.

7. Knowledge is Power

 Write about subjects that you know about and are familiar with.  Writing will be less of a chore when you write about subjects that you feel comfortable with.

8. Enjoy Yourself

 How many times have you tried to read a book and failed?  We can't read books or articles we don't enjoy, so it figures that writing books and articles becomes more difficult when we don't enjoy what we are writing about.

9. Read All About It!

 A good place to start when thinking about writing for the internet is blog pages.  Why?  Because the authors at blog pages are just like you; ordinary people writing about things they know and love.

10. Start Your Writing Career - Today

So why wait? Grab a coffee and start your writing career today.
I hope that this short article of quick tips helps you to start writing today.