Advertising and Affiliate Marketing

(1) Define the following terms:-
optin: To give permission for emails to be sent to you.
optout: Also known as unsubscribe - The act of removing oneself from a list or lists so that specified information is no longer received via email
Spam: Email sent to someone who has not requested to receive it - EVIL!
CPA:  Cost per Action: Refers to the cost of acquiring a new customer. The advertiser only pays when a desired action is achieved (sometimes called cost per acquisition).
CPC: Cost per Click: Refers to when an advertiser only pays when their ad is clicked upon, giving them a visitor to their site - typically from a search engine in pay per click search marketing.
CPM: Cost per Mil: Amount paid for every 1000 views of an advertisement
Google Adwords: Google’s PPC (Pay per Click) program, which allows advertisers to display their adverts on relevant search results and across Google’s content network.

(2) Think about your own behaviour when browsing online. Do you pay attention to display
adverts? Is there a difference between the ones that catch your eye and those that
don’t?

I do not pay attention to these ad's as I am not interested in what they are adverting as it will cost me money. If I needed it, I will look it up. To catch my eye you will need to have bright colours, flashing or moving parts. If the ad is dell and boring it will not even get a look. 

(3) What is the difference between the mindset of someone responding to a display advert and someone conducting a web search?

Someone responding to an advert may have been looking for a particular product but will not have a set mindset on what they actually want to achieve by responding to the advert. Also they may have wondered across the advert indirectly and made a quick decision (impulse purchase) on a particular item. Someone conducting a web search is more likely to have a more specific mindset and will be looking for something more in particular. They are more likely not to stray from their goal.

(4) What is the link between this video and email SPAM?

The video is about caned SPAM (food) and how annoying and disliked it is, Spam is portrayed as ubiquitous and inescapable in the video.  Email SPAM is also annoying, disliked, everywhere and unavoidable, therefore both the video and email SPAM are annoying and dislike. Most people do not enjoy getting email SPAM as it wastes your time and canned SPAM is only used as a staple.