Week 9

Topic 9 – New Media and the Brand

1. Everyone’s got to stop looking at marketing and branding in terms of Web v Ad.

It is not a competition between web and ad as they need to work hand in hand. One of the best way to advertises is on radio, which will lead people to your web site or store.  Ads may very well lead people to the web so how can they compete with each other, they aid each other.  Both have the advantage and disadvantages, ad work better with older whereas the younger generation like the web.

2. Advertising on MySpace is like sending a postcard to Brazil: Entirely ineffectual.

MySpace is like a postcard, not many people use them now days. Facebook and Twitter are the top social networks. Email or Ecards have taken over from postcards.  

3. Big/bold/authentic works.

Just because it BIG and BOLD doesn't mean that it's a great ad. Some of the best ads are one that has nothing to do with what they are selling. Thinking outside of the box is must for advertises.    

4. It’s Not About Polish.

Just because the ad is spick and span doesn't mean that it will be a hit. People do not like perfect ad, they want ads that they can relate to. Ads and web sites need to have something that to draw attention to them.  

5. Here comes the evolution of the closed network.

It all comes down to respect, engage and inspire. If you don't you're not maximising your potential earning power on the web.